![]() ![]() But Toucher has two frontrunners in mind. Suspense is high in knowing who will be the full-time co-host with Fred Toucher on 98.5 The Sports Hub. So if you combine the two numbers, Gargano is neck-and-neck with Cataldi in terms of overall ratings, giving the ratings champ his first serious challenge during his 20-year tenure at WIP.Ĭredit to who originally published this article The Fanatic’s Anthony Gargano came in third with a 6.9 share.īut Gargano also earned a 1.0 digital share, compared to Cataldi’s 0.1. time slot, good enough for 2nd place in the market. The Fanatic was able to sustain their impressive digital ratings from last month for all three of their daytime slots, making the ratings battle a closer fight.įor instance, WIP’s Angelo Cataldi earned a 7.9 share during the 6-10 a.m. Will he hold up his promise to quit if he’s still losing to me after the season? You don’t need an estimate,” Innes said. “I’m beating him using the same system he used to beat the previous show. “You can see how many people listen to a stream at a given time. Innes doesn’t disagree that digital listeners are important, but thinks streaming ratings estimates are usless. “Advertisers are after an audience, and they see digital radio as a platform that reaches an engaged user who can be precisely targeted by geography, demographics, social connections, listening behavior and other critical metrics,” was the conclusion of a report by market research firm eMarketer. But the growth in online radio is quickly changing the market, and audience trends clearly point to listeners who increasingly want control of when and how they listen to programs. Traditionally, radio stations only count the terrestrial ratings numbers to determine things like advertising rates and bonus offers.
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